SUMMARY

Seeking a challenging role where I can apply my knowledge of digital media management and communications to drive impactful campaigns. I am eager to contribute creativity, analytical skills, and a strong understanding of audience behavior to help achieve organizational goals in a collaborative environment.

SKILLS

• Adobe Creative Suite • Microsoft Word/Excel

• Google Workspace • Canva • CapCut

• TikTok • Pinterest

EXPERIENCE

Cedar Lakes Estate

Brand Assistant • 2026-Present

  • Shoot, edit, and post photo and video content across social media platforms in additon to workshopping future marketing content.

  • Managed contract photographers, reviewed portfolios/albums to select images with brand alignment that would perform well across social media.

  • Organize and maintain the company Google Photos library to ensure content is easily accesible and organized for the brand and sales teams.

  • Engaged with the Cedar Lakes community by responding to social media comments and messages.

  • Collaborate with other departments to ensure on-property activities, experiences, and inititives fit the Cedar Lakes brand identity.

  • Research and indentify target influencers who align with the brand and develop ideas for potential collaborations.

  • Help maintain a cohesive and consistent visual identity across social media.

Hudson Valley Sauna
Marketing Manager • 2025

  • Led all marketing efforts as sole contributor, managing strategy, content creation, and execution across social media channels.

  • Conceptualized, shot, and edited photo/video content for social media, maintaining a cohesive brand identity.

CreoDent Prosthetics
Marketing Assistant • 2025

  • Developed and executed social media campaigns from concept to launch to promote product lines.

  • Managed paid advertising across Instagram, Facebook, and Google to drive traffic and sales.

  • Analyzed performance metrics and produced reports to inform strategy and best practices.

  • Maintained website content to align with current promotions and marketing goals.

EDUCATION
Bachelor of Arts in Digital Media Management
The State University of New York at New Paltz
(2020-2024)
• Dean’s List 2020-2024 • Cum Laude Distinction


PROFESSIONAL MEMBERSHIPS
• Lambda Pi Eta - National Communication
Association’s Honor Society
• Alumni of Sigma Delta Tau