SUMMARY
Seeking a challenging role where I can apply my knowledge of digital media management and communications to drive impactful campaigns. I am eager to contribute creativity, analytical skills, and a strong understanding of audience behavior to help achieve organizational goals in a collaborative environment.
SKILLS
• Adobe Creative Suite • Microsoft Word/Excel
• Google Workspace • Canva • CapCut
• TikTok • Pinterest
EXPERIENCE
Cedar Lakes Estate
Brand Assistant • 2026-Present
Shoot, edit, and post photo and video content across social media platforms in additon to workshopping future marketing content.
Managed contract photographers, reviewed portfolios/albums to select images with brand alignment that would perform well across social media.
Organize and maintain the company Google Photos library to ensure content is easily accesible and organized for the brand and sales teams.
Engaged with the Cedar Lakes community by responding to social media comments and messages.
Collaborate with other departments to ensure on-property activities, experiences, and inititives fit the Cedar Lakes brand identity.
Research and indentify target influencers who align with the brand and develop ideas for potential collaborations.
Help maintain a cohesive and consistent visual identity across social media.
Hudson Valley Sauna
Marketing Manager • 2025
Led all marketing efforts as sole contributor, managing strategy, content creation, and execution across social media channels.
Conceptualized, shot, and edited photo/video content for social media, maintaining a cohesive brand identity.
CreoDent Prosthetics
Marketing Assistant • 2025
Developed and executed social media campaigns from concept to launch to promote product lines.
Managed paid advertising across Instagram, Facebook, and Google to drive traffic and sales.
Analyzed performance metrics and produced reports to inform strategy and best practices.
Maintained website content to align with current promotions and marketing goals.
EDUCATION
Bachelor of Arts in Digital Media Management
The State University of New York at New Paltz
(2020-2024)
• Dean’s List 2020-2024 • Cum Laude Distinction
PROFESSIONAL MEMBERSHIPS
• Lambda Pi Eta - National Communication
Association’s Honor Society
• Alumni of Sigma Delta Tau